Nityaasha

Branding for NGO

Nityaasha is a charitable foundation working for children from underprivileged backgrounds, suffering from Type 1 Diabetes and Epilepsy.

For Nityaasha, a CSR venture of Messung Group, Interics created a corporate identity that reflects the Foundation's objective - to help children with life-long diseases 'rejoice in the gift of life'.

Interics also designed a creative language made up of a fresh colour palette and illustrated cartoon characters that instantly establish Nityaasha's commitment and process.

The same language was carried forward across the website, presentations, educational collaterals, environment branding, etc.