Integrated Branding

Brand Architecture

for effective brand building

Brand Architecture is defined as 'the structure of brands within an organizational entity. It is the way in which the brands within a company's portfolio are related to, and differentiated from, one another.'

Brand architecture calls for focus and clarity. It helps organizations define and structure their brands and products to drive value. Marketing mix modeling helps to understand the role and relationship of brands in a portfolio. With a clear and strategic Brand Architecture, organizations can define the hierarchy of their brands and sub-brands, and build strong, integrated branding for the organization.