blogs

Jul 17
brand identity creation agency

Branding Mistakes You Can’t Afford To Make

“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or brand building, isn’t about creating a spectacular logo or website. A brand is much more than identity and visual artifacts.…
May 07
Product Packaging Design

The Ultimate Guide To Product Packaging Design

In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs, influencing purchase and building brand. We may be taught to not judge a book by its cover but most consumers will confess that when it comes to our buying habits,…
Dec 28
Nov 30
Sep 16
Packaging Design Branding India

BRANDING AND PACKAGING DESIGN

"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote identity. It’s a means of communicating a brand’s value proposition — who your product is for and why it’s better…
Aug 30
Box Packaging Design

PACKAGING DESIGN AND CUSTOMER EXPERIENCE

According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a…
Sep 27

Branding in the Digital Age

Your consumers are online, why aren’t you? Brands today have to realize the importance of the ever growing and versatile digital age while integrating any communication strategy. Digital devices have been on a rapid surge, due to which the consumer is looking to connect with the brands digitally. Your consumers,…
Sep 18
Aug 31
Aug 28
Corporate identity program

What Is Brand Marketing? Ways to Boost Brand Recognition?

Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that differentiates your brand from the competition, establishes brand identity, builds brand reputation and grows brand equity. A company's brand represents…
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