Your consumers are online, why aren’t you? Brands today have to realize the importance of the ever growing and versatile digital age while integrating any communication strategy. Digital devices have been on a rapid surge, due to which the consumer […]
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If your brand has a plethora of products and services in the market, you might end up confusing your consumer in terms of decision-making. There are several companies today that have acquired other brands under its parent name, with each […]
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With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning is a strategy that brands utilize to differentiate themselves from […]
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Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that differentiates your brand from the competition, establishes brand identity, builds […]
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According to the renowned ad man, David Ogilvy, a brand is “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.” However, at a more tangible level, a “Brand” […]
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Brand identity and Brand image building are two of the most essential components that define a success of a brand in a market. These terms determine what the brand speaks about, and what is being heard by the customers. Although both […]
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The fundamental marketing model has changed. As consumers turn to the Internet for finding information, purchasing, networking and conducting business; as social media grows in popularity – it’s all about ‘engaging’ not ‘advertising’. As the pressure increases to improve results […]
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Integrated Marketing Communications is a strategy that integrates the different promotional tools, strategies and materials used, so that they work together cohesively to develop a synergistic and unique personality for your brand. Integrated Marketing Communications ensures all company marketing elements are […]
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Brand Creation and Promotion for Startups Many startups and SMEs are reluctant to invest in branding in the early days of their companies. They believe there are more important things to spend their money on – like building team and […]
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Brand Image Building Interics design is a brand image building agency in india that offers inventive solutions to business objectives and marketing challenges. Interics is a strategic branding consultancy and multi-disciplinary design agency that has worked with many national and international […]
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