blogs

Jul 31
Packaging Design

The Importance of Packaging Design

Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24×7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design,…
Jun 02
Brand Architecture

What is Brand Architecture and Why is it Important?

When an organization is considering entering an untapped market, several challenges arise. How should the brand be presented? What role should each brand play? How to make things simple for consumers? That’s exactly where Brand Architecture comes into play. An effective brand architecture is the best method of bringing your…
Apr 29
Brand Identity Design

Brand Intimacy: Creating Emotional Connections with Customers

Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive or negative - can help you create a bond between your customers and your business. This is an important objective…
Mar 31
Feb 28
branding agency in India

Brand Extension – A Crucial Way of Expanding Brand Potential

Branding is the name given to the process of giving meaning to certain organizations, companies, products or services by creating and shaping a brand in consumers’ minds. The objective of Branding is to attract and retain customers and other stakeholders by delivering a product or service that is always in…
Oct 07
Brand Positioning

How to Position Your Brand?

There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises and B2B organisations too. Building a brand is neither easy nor fast. It takes focused strategy and consistent hard work…
Jul 17
brand identity creation agency

Branding Mistakes You Can’t Afford To Make

“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or brand building, isn’t about creating a spectacular logo or website. A brand is much more than identity and visual artifacts.…
May 07
Product Packaging Design

The Ultimate Guide To Product Packaging Design

In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs, influencing purchase and building brand. We may be taught to not judge a book by its cover but most consumers will confess that when it comes to our buying habits,…
Dec 28
Nov 30
Sep 16
Packaging Design Branding India

BRANDING AND PACKAGING DESIGN

"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote identity. It’s a means of communicating a brand’s value proposition — who your product is for and why it’s better…
Aug 30
Box Packaging Design

PACKAGING DESIGN AND CUSTOMER EXPERIENCE

According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a…
Sep 27

Branding in the Digital Age

Your consumers are online, why aren’t you? Brands today have to realize the importance of the ever growing and versatile digital age while integrating any communication strategy. Digital devices have been on a rapid surge, due to which the consumer is looking to connect with the brands digitally. Your consumers,…
Sep 18
Aug 31
Aug 28
Corporate identity program

What Is Brand Marketing? Ways to Boost Brand Recognition?

Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that differentiates your brand from the competition, establishes brand identity, builds brand reputation and grows brand equity. A company's brand represents…
Aug 27
Aug 26
Jul 09
Jun 19

Major Benefits of Having an Integrated Marketing Campaign

Integrated Marketing Communications is a strategy that integrates the different promotional tools, strategies and materials used, so that they work together cohesively to develop a synergistic and unique personality for your brand. Integrated Marketing Communications ensures all company marketing elements are consistent with brand identity, working together in harmony so you…
Jun 12

Cost-Effective Brand Creation and Promotion for Startups

Brand Creation and Promotion for Startups Many startups and SMEs are reluctant to invest in branding in the early days of their companies. They believe there are more important things to spend their money on – like building team and infrastructure, product design, etc. The strength of a strong brand…
Jun 05

Brand Image Building to Reach Brand Recognition

Brand Image Building Interics design is a brand image building agency in india UK that offers inventive solutions to business objectives and marketing challenges. Interics is a strategic branding consultancy and multi-disciplinary design agency that has worked with many national and international brands including Nichrome, Messung, AtlasCopo, Mars, KPIT Cummins, Trumpf,…
May 22

How to Choose the Right Creative Agency

Creative Space Branding Agency India Launching a new business? Think you need a brand refresh? Planning a strategic marketing campaign? Or simply feel your current agency has grown dull and complacent? Whatever your motive, you need some expert help. But with so many companies competing for your account, choosing the…
May 03
Apr 25

Steps to Creating Successful Brand Identity and Integrated Branding

Successful integrated branding helps businesses to increase recognition among potential and build loyalty among existing ones. It helps enterprises differentiate from the competition and clearly communicate the company's offering and quality of product or service. Today, with the ever-growing options of media, and with target customers engaging in diverse media,…
Mar 14

REBRANDING: IS IT TIME?

There is definite value in rebranding. It can breathe new life into your business by giving your brand relevance and differentiation. It can help you attract new customers, draw better manpower. If done well, it can even endow a premium-ness and value that justifies higher pricing. No wonder, most brands…
Feb 20
Feb 11

Brand Image Building to Build Brand Credibility and Trust

In today's competitive, crowded marketplace, Brand Image Building is key for creating a positive impression in the minds of consumers. It calls for holistic thinking and creative marketing and branding strategies that make your brand instantly recognizable, memorable - and believable. In many cases, a company’s print ads look like…
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