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Sep 16

BRANDING AND PACKAGING DESIGN

"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote identity. It’s a means of communicating a brand’s value proposition — who your product is for and why it’s better…

September 16, 2020
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Brand Architecture, Branding, Packaging Design

Aug 30

PACKAGING DESIGN AND CUSTOMER EXPERIENCE

According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a…

Sep 27

Branding in the Digital Age

Your consumers are online, why aren’t you? Brands today have to realize the importance of the ever growing and versatile digital age while integrating any communication strategy. Digital devices have been on a rapid surge, due to which the consumer is looking to connect with the brands digitally. Your consumers,…

September 27, 2019
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Branding

Sep 18

Brand Architecture Strategy and Why Your Business Needs It

If your brand has a plethora of products and services in the market, you might end up confusing your consumer in terms of decision-making. There are several companies today that have acquired other brands under its parent name, with each brand having its own positioning and appeal to the consumers.…

September 18, 2019
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Brand Architecture

Aug 31

What Are Brand Perceptual Maps? How Do They Help In Positioning?

With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning is a strategy that brands utilize to differentiate themselves from other brands and create the most unique impression in the…

Aug 28

What Is Brand Marketing? Ways to Boost Brand Recognition?

Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that differentiates your brand from the competition, establishes brand identity, builds brand reputation and grows brand equity. A company's brand represents…

August 28, 2019
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Brand Marketing

Aug 27

What Are Brand Guidelines And Why Does Your Business Need Them

According to the renowned ad man, David Ogilvy, a brand is “the intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.” However, at a more tangible level, a “Brand” comprises of all the elements such as the logo, color…

Aug 26

What Is The Difference Between Brand Identity And Brand Image Building?

Brand identity and Brand image building are two of the most essential components that define a success of a brand in a market. These terms determine what the brand speaks about, and what is being heard by the customers. Although both these terms are two sides of the same coin and…

August 26, 2019
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Branding

Jul 09

How to Integrate Offline and Online Marketing for Better Brand Building

The fundamental marketing model has changed. As consumers turn to the Internet for finding information, purchasing, networking and conducting business; as social media grows in popularity - it's all about 'engaging' not 'advertising'. As the pressure increases to improve results yet cut marketing spends, more and more marketers are turning…

Jun 19

Major Benefits of Having an Integrated Marketing Campaign

Integrated Marketing Communications is a strategy that integrates the different promotional tools, strategies and materials used, so that they work together cohesively to develop a synergistic and unique personality for your brand. Integrated Marketing Communications ensures all company marketing elements are consistent with brand identity, working together in harmony so you…

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BRANDING AND PACKAGING DESIGN

PACKAGING DESIGN AND CUSTOMER EXPERIENCE

Branding in the Digital Age

Brand Architecture Strategy and Why Your Business Needs It

What Are Brand Perceptual Maps? How Do They Help In Positioning?

What Is Brand Marketing? Ways to Boost Brand Recognition?

What Are Brand Guidelines And Why Does Your Business Need Them

What Is The Difference Between Brand Identity And Brand Image Building?

How to Integrate Offline and Online Marketing for Better Brand Building

Major Benefits of Having an Integrated Marketing Campaign

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