Stay Ahead in Branding: Dive into Our Agency's Branding Blog

Dec 11

Employer Branding: Why It’s Essential and How It’s Done

Employer branding refers to a company's reputation as an employer and its value proposition to employees, rather than to customers. It encompasses the image of the company in the job market, articulated through the company’s culture, values, work environment, and employee experiences. A robust employer brand is an outcome of…

December 11, 2024
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Brand Building Strategy

Dec 05

Crafting the Perfect Packaging Design for Startups with Interics Designs

In the competitive world of startups, packaging design isn't just about protecting the product; it's a powerful tool for brand identity and recognition. At Interics Designs, we understand that first impressions matter. By focusing on innovative packaging solutions, startups can elevate their brand and connect with their audience more effectively.…

December 5, 2024
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Designs, Packaging Design

Oct 16

Crafting Your Brand: A Guide to Choosing the Right Branding Agency

Crafting Your Brand: A Guide to Choosing the Right Branding Agency Selecting the right branding agency can be the difference between a business that merely exists and one that captivates its audience. Your brand is often the first point of contact with potential customers, and it needs to convey not…

October 16, 2024
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Brand Building Strategy, Brand Marketing

Oct 15

Branding or Graphic Design? Why Your Business Deserves the Full Experience

Branding or Graphic Design? Why Your Business Deserves the Full Experience When it comes to elevating your business, the terms Graphic Design Agency and Branding Agency are often used interchangeably. But here’s the kicker—they are worlds apart in both approach and outcome. So, what exactly is the difference, and why…

October 15, 2024
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Graphic Design, Uncategorised

Sep 26

From Stale to Stand Out: Mastering the Art of Rebranding

We all have heard the age-old saying that - “change isn't just inevitable—it's essential.” This goes for everything, even your brand’s identity. Just as fashion trends come and go, so too does the relevance of your brand’s image. A major sign of the same could be when your brand starts…

September 26, 2024
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Brand Architecture, Brand Building Strategy, Brand Guidelines, Branding, rebranding

Sep 24

Brand Positioning in a Crowded Market: The Art of Standing Tall When the Noise Gets Loud

In a market overflowing with brands vying for attention, standing out feels like a tightrope walk. But here's the twist — it's not just about getting noticed; it’s about staying unforgettable. In a crowded marketplace, where competition buzzes louder than ever, your brand needs more than just a logo. It…

September 24, 2024
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Brand Guidelines, Branding

Aug 27

The Power of Integrated Branding Strategies in Creating a Strong Brand Image

In today's competitive business landscape, establishing a consistent and compelling brand image for Indian conglomerates is essential. An integrated branding strategy serves as the backbone of a company's marketing efforts, both online and offline, ensuring that every touchpoint reflects the brand's values and missions. This holistic approach goes beyond product…

August 27, 2024
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Branding

Aug 26

Integrated Branding: The Backbone for a Successful IPO

In this fast-paced world, an Initial Public Offering (IPO) marks a pivotal moment for any company. It’s not just about raising capital; it’s about establishing a strong presence in the market that resonates with investors and stakeholders. Integrated branding plays a crucial role in this process, serving as the backbone…

August 26, 2024
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Brand Marketing, Business Services, Designs, Graphic Design, Packaging Design

May 31

Elevate the flavour of your FMCG brand with a unique Brand Design

You know what your brand stands for, but how do you share that identity with your audience? The answer is Brand Design! Using traditional techniques in the digital era is as effective as using a flip phone for recording videos. Today, the consumer is smarter and demands something out of…

May 31, 2024
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Uncategorised

Jun 27

Tips on How to Make Your Brand Memorable

Welcome to Interics Designs, where creativity meets strategy to build powerful brands. At Interics Designs, we understand the significance of branding in today's competitive market. With our expertise in brand strategy, visual identity, packaging design, and more, we help businesses create a strong and memorable brand presence. Our team of…

June 27, 2023
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Branding

May 12

Branding Mistakes to Avoid: Common Pitfalls for Businesses

Interics Designs segment is dedicated to providing comprehensive branding solutions to clients in various industries. From brand strategy and identity development to packaging design and product launches, we help businesses stand out in a crowded market. With a focus on innovation and creativity, we work closely with clients to develop…

May 12, 2023
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Branding, Packaging Design

Apr 27

Beyond Colors and Fonts: Designing a Brand Identity that Stands Out in a Crowded Market

In today’s crowded marketplace, it’s more important than ever for brands to stand out from the competition. While choosing the right colors and fonts is important in branding, it takes more than just these elements to create a unique and memorable brand identity. In this blog, we will discuss how…

April 27, 2023
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Branding

Apr 26

How design elements in a brand logo helps your business stand out

The importance of design elements in brand logos cannot be overstated, especially when it comes to creating a memorable brand image. Whether it’s a new product launch or revamping an existing brand, the packaging design and brand identity packaging play a crucial role in attracting and retaining customers. A well-designed…

April 26, 2023
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Brand Architecture, Brand Building Strategy

Feb 03

Building a Strong Brand Identity: The Key to Business Success

Creating a strong brand identity is NOT just about choosing a catchy name or a cool logo. It's about understanding the needs and desires of your target audience, and then communicating that in a way that resonates with them. This is where Interics Designs comes into play by helping you…

February 3, 2023
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Brand positioning, Branding, Digital Marketing Solution

Dec 20

BRANDING vs MARKETING: How to Turn Your Business Into a Brand

Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two crucial concepts you come across a lot while building and growing your brand. But before we start understanding these two…

December 20, 2022
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Brand Architecture, Brand Marketing, Brand positioning, Branding, Packaging Design

Nov 24

Innovative, clutter-proof brand packaging makes winning products

According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product packaging designers. Product packaging, as a graphic design discipline, is an industry by itself. Multinational product & brand design agencies…

November 24, 2022
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Brand Architecture, Branding, Packaging Design

Oct 14

Why Digital Marketing is Essential for Brand Image Building

The internet has grown into the perfect tool for the browsing and selection of products and services that consumers need. A large number of internet users are searching online for products and services, with a significant chunk of them making purchases online. This underscores the importance of brand image building…

October 14, 2022
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Brand Building Strategy, Branding, Digital Marketing Solution

Jul 31

The Importance of Packaging Design

Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24×7, 365 days lasting medium of advertising on retail shelves. Though it may be heartening to see that companies have of late realized the importance of packaging design,…

July 31, 2022
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Packaging Design

Jun 02

What is Brand Architecture and Why is it Important?

When an organization is considering entering an untapped market, several challenges arise. How should the brand be presented? What role should each brand play? How to make things simple for consumers? That’s exactly where Brand Architecture comes into play. An effective brand architecture is the best method of bringing your…

June 2, 2022
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Brand Architecture

Apr 29

Brand Intimacy: Creating Emotional Connections with Customers

Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive or negative - can help you create a bond between your customers and your business. This is an important objective…

April 29, 2022
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Branding, Packaging Design

Mar 31

Why Consistency Matters In Brand Messaging

In today's fiercely competitive and cluttered world, branding is key to the survival of any business in the market. Every company must know that what it communicates to its audience will shape people's perceptions of the brand. Every brand needs a personality and a voice. The communication pattern that creates…

Feb 28

Brand Extension – A Crucial Way of Expanding Brand Potential

Branding is the name given to the process of giving meaning to certain organizations, companies, products or services by creating and shaping a brand in consumers’ minds. The objective of Branding is to attract and retain customers and other stakeholders by delivering a product or service that is always in…

February 28, 2022
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Branding

Oct 07

How to Position Your Brand?

There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises and B2B organisations too. Building a brand is neither easy nor fast. It takes focused strategy and consistent hard work…

October 7, 2021
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Brand positioning

Jul 17

Branding Mistakes You Can’t Afford To Make

“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or brand building, isn’t about creating a spectacular logo or website. A brand is much more than identity and visual artifacts.…

July 17, 2021
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Branding

May 07

The Ultimate Guide To Product Packaging Design

In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs, influencing purchase and building brand. We may be taught to not judge a book by its cover but most consumers will confess that when it comes to our buying habits,…

May 7, 2021
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Packaging Design

Dec 28

How To Make Lead Generation More Effective.

“You are out of business if you don’t have a prospect.” — Zig Zigler Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But…

December 28, 2020
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Digital Marketing Solution, Lead Generation

Nov 30

STARTUP BRANDING TO MOBILISE THE STARTUP JOURNEY

Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources. So quite often, startup branding gets relegated to ‘later’. However in today's highly competitive environment, where startups crop…

November 30, 2020
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Brand Architecture, Startup branding agency

Sep 16

BRANDING AND PACKAGING DESIGN

"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote identity. It’s a means of communicating a brand’s value proposition — who your product is for and why it’s better…

September 16, 2020
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Brand Architecture, Branding, Packaging Design

Aug 30

PACKAGING DESIGN AND CUSTOMER EXPERIENCE

According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. Its primary objective is to create a vehicle that serves to contain, protect, transport, dispense, store, identify, and distinguish a…

August 30, 2020
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Packaging Design

Sep 27

Branding in the Digital Age

Your consumers are online, why aren’t you? Brands today have to realize the importance of the ever growing and versatile digital age while integrating any communication strategy. Digital devices have been on a rapid surge, due to which the consumer is looking to connect with the brands digitally. Your consumers,…

September 27, 2019
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Branding

Sep 18

Brand Architecture Strategy and Why Your Business Needs It

If your brand has a plethora of products and services in the market, you might end up confusing your consumer in terms of decision-making. There are several companies today that have acquired other brands under its parent name, with each brand having its own positioning and appeal to the consumers.…

September 18, 2019
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Brand Architecture

Aug 31

What Are Brand Perceptual Maps? How Do They Help In Positioning?

With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning is a strategy that brands utilize to differentiate themselves from other brands and create the most unique impression in the…

August 31, 2019
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Brand Perceptual Maps

Aug 28

What Is Brand Marketing? Ways to Boost Brand Recognition?

Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that differentiates your brand from the competition, establishes brand identity, builds brand reputation and grows brand equity. A company's brand represents…

August 28, 2019
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Brand Marketing

Aug 27

What Are Brand Guidelines And Why Does Your Business Need Them

According to the renowned ad man, David Ogilvy, a brand is “the intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised.” However, at a more tangible level, a “Brand” comprises of all the elements such as the logo, color…

August 27, 2019
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Brand Guidelines

Aug 26

What Is The Difference Between Brand Identity And Brand Image Building?

Brand identity and Brand image building are two of the most essential components that define a success of a brand in a market. These terms determine what the brand speaks about, and what is being heard by the customers. Although both these terms are two sides of the same coin and…

August 26, 2019
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Branding

Jul 09

How to Integrate Offline and Online Marketing for Better Brand Building

The fundamental marketing model has changed. As consumers turn to the Internet for finding information, purchasing, networking and conducting business; as social media grows in popularity - it's all about 'engaging' not 'advertising'. As the pressure increases to improve results yet cut marketing spends, more and more marketers are turning…

July 9, 2019
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Brand Building Strategy

Jun 19

Major Benefits of Having an Integrated Marketing Campaign

Integrated Marketing Communications is a strategy that integrates the different promotional tools, strategies and materials used, so that they work together cohesively to develop a synergistic and unique personality for your brand. Integrated Marketing Communications ensures all company marketing elements are consistent with brand identity, working together in harmony so you…

June 19, 2019
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Marketing and Advertising

Jun 12

Cost-Effective Brand Creation and Promotion for Startups

Brand Creation and Promotion for Startups Many startups and SMEs are reluctant to invest in branding in the early days of their companies. They believe there are more important things to spend their money on – like building team and infrastructure, product design, etc. The strength of a strong brand…

June 12, 2019
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Branding

Jun 05

Brand Image Building to Reach Brand Recognition

Brand Image Building Interics design is a brand image building agency in india UK that offers inventive solutions to business objectives and marketing challenges. Interics is a strategic branding consultancy and multi-disciplinary design agency that has worked with many national and international brands including Nichrome, Messung, AtlasCopo, Mars, KPIT Cummins, Trumpf,…

June 5, 2019
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Marketing and Advertising

May 22

How to Choose the Right Creative Agency

Creative Space Branding Agency India Launching a new business? Think you need a brand refresh? Planning a strategic marketing campaign? Or simply feel your current agency has grown dull and complacent? Whatever your motive, you need some expert help. But with so many companies competing for your account, choosing the…

May 22, 2019
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Branding

May 03

Workspace Design That Helps to Attract Staff & Inspire Productivity

Commercial spaces are constantly evolving. As younger generations enter the work force, as technology advances and new ideas emerge, more and more people and companies are realising that work can happen anywhere. One does not need to be in a formal office to work. Also employees need to feel comfortable…

May 3, 2019
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Branding, Designs

Apr 25

Steps to Creating Successful Brand Identity and Integrated Branding

Successful integrated branding helps businesses to increase recognition among potential and build loyalty among existing ones. It helps enterprises differentiate from the competition and clearly communicate the company's offering and quality of product or service. Today, with the ever-growing options of media, and with target customers engaging in diverse media,…

April 25, 2019
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Branding

Mar 14

REBRANDING: IS IT TIME?

There is definite value in rebranding. It can breathe new life into your business by giving your brand relevance and differentiation. It can help you attract new customers, draw better manpower. If done well, it can even endow a premium-ness and value that justifies higher pricing. No wonder, most brands…

March 14, 2019
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Branding, Marketing and Advertising

Feb 20

Frugal Branding The Basics of Branding for Startups

There's never been a better time for startups! The government is coming up with all kind of policies and incentives to promote 'Startup India'. There are programs such as Incubator Programs & Accelerator Programs, benefits such as tax exemption, investment funds & easier norms, etc. to foster entrepreneurship and facilitate…

February 20, 2019
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Branding, Marketing and Advertising

Feb 11

Brand Image Building to Build Brand Credibility and Trust

In today's competitive, crowded marketplace, Brand Image Building is key for creating a positive impression in the minds of consumers. It calls for holistic thinking and creative marketing and branding strategies that make your brand instantly recognizable, memorable - and believable. In many cases, a company’s print ads look like…

February 11, 2019
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Branding

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