Creating a strong brand identity is NOT just about choosing a catchy name or a cool logo. It's about understanding the needs and desires of your target audience, and then…
Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two…
In today's fiercely competitive and cluttered world, branding is key to the survival of any business in the market. Every company must know that what it communicates to its audience…
There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises…