Creating a Brand Canvas is a fantastic way to clearly define your brand's core elements. This powerful tool not only helps in brand building but also ensures that your strategies…
In the competitive world of startups, packaging design isn't just about protecting the product; it's a powerful tool for brand identity and recognition. At Interics Designs, we understand that first…
In this fast-paced world, an Initial Public Offering (IPO) marks a pivotal moment for any company. It’s not just about raising capital; it’s about establishing a strong presence in the…
Interics Designs segment is dedicated to providing comprehensive branding solutions to clients in various industries. From brand strategy and identity development to packaging design and product launches, we help businesses…
Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two…
According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product…
Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24×7, 365 days lasting medium of advertising on…
Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
In today's fiercely competitive and cluttered world, branding is key to the survival of any business in the market. Every company must know that what it communicates to its audience…
In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs, influencing purchase and building brand. We may be taught to…
"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote…
According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.…