Packaging design is one of the most powerful marketing mediums which is still surprisingly underestimated by many companies. It can be your 24×7, 365 days lasting medium of advertising on…
Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
In today's fiercely competitive and cluttered world, branding is key to the survival of any business in the market. Every company must know that what it communicates to its audience…
In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs, influencing purchase and building brand. We may be taught to…
"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote…
According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.…