Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two…
Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises…