Creating a strong brand identity is NOT just about choosing a catchy name or a cool logo. It's about understanding the needs and desires of your target audience, and then…
When an organization is considering entering an untapped market, several challenges arise. How should the brand be presented? What role should each brand play? How to make things simple for…
Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
Branding is the name given to the process of giving meaning to certain organizations, companies, products or services by creating and shaping a brand in consumers’ minds. The objective of…
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or…