Employer branding refers to a company's reputation as an employer and its value proposition to employees, rather than to customers. It encompasses the image of the company in the job…
Crafting Your Brand: A Guide to Choosing the Right Branding Agency Selecting the right branding agency can be the difference between a business that merely exists and one that captivates…
We all have heard the age-old saying that - “change isn't just inevitable—it's essential.” This goes for everything, even your brand’s identity. Just as fashion trends come and go, so…
In a market overflowing with brands vying for attention, standing out feels like a tightrope walk. But here's the twist — it's not just about getting noticed; it’s about staying…
When an organization is considering entering an untapped market, several challenges arise. How should the brand be presented? What role should each brand play? How to make things simple for…
Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises…
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or…
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…