When an organization is considering entering an untapped market, several challenges arise. How should the brand be presented? What role should each brand play? How to make things simple for…
Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises…
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or…
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…