Creating a strong brand identity is NOT just about choosing a catchy name or a cool logo. It's about understanding the needs and desires of your target audience, and then…
Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two…
According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product…
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or…
Your consumers are online, why aren’t you? Brands today have to realize the importance of the ever growing and versatile digital age while integrating any communication strategy. Digital devices have…
With the clutter of brands in the market today, one of the biggest challenges that a brand faces is positioning itself distinctly in the minds of the consumers. Brand Positioning…
Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that…
Brand identity and Brand image building are two of the most essential components that define a success of a brand in a market. These terms determine what the brand speaks about,…