Creating a strong brand identity is NOT just about choosing a catchy name or a cool logo. It's about understanding the needs and desires of your target audience, and then…
Today, business is not just about selling your product or a service. You might come across a jargon of words while building your business. But, branding and marketing are two…
Branding is the name given to the process of giving meaning to certain organizations, companies, products or services by creating and shaping a brand in consumers’ minds. The objective of…
There’s no denying that brand matters. The brand power wielded by giant like Apple, Nike or Tata is clear to all. But brand can work for small and mid-sized enterprises…
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or…
In a world of overcrowded retail shelves, stylish or engaging packaging design definitely play a crucial role in attracting eyeballs, influencing purchase and building brand. We may be taught to…
"Everything you do creates the brand experience. Ergo, design is your brand." (Robert Brunner, designer and author) Packaging design is a natural and crucial platform to build brand and promote…
According to Tim O'Reilly, "Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.…
Quite simply, brand marketing is the strategy to build a strong brand and make it memorable and recognizable. Brand marketing involves the aspects of communications, sales, product and service that…