Client Overview
Pfizer India is a leading pharmaceutical company recognized for its continuous contribution to improving patient lives through innovative medicines, vaccines, and research. The goal was to create an A4 advertisement for Pfizer India, to be featured in an industrial catalog. The advertisement needed to enhance brand awareness, positioning Pfizer as an India-first pharmaceutical brand with a deep commitment to the country's healthcare landscape.
Brand Positioning | Visual Branding | Advertisement Design | Print Media
APPROACH
To develop a compelling advertisement, we focused on Pfizer’s long-standing commitment to India’s healthcare sector. Our strategy was to emphasize key strengths such as precision manufacturing, groundbreaking R&D, and their extensive commercial network, all of which have significantly impacted patient lives across the country. The messaging was designed to blend creativity with credibility, making Pfizer's contributions clear while resonating emotionally with the audience.
SOLUTION AREAS
We created a visual and copy-driven advertisement for Pfizer, centered around the theme "Committed to What Matters Most," emphasizing the brand’s focus on patient care and healthcare innovation. The emotional tone of design aimed to create a heartfelt connection with the audience, showcasing Pfizer’s role in touching millions of lives across India. A torch was used as the primary visual, symbolizing Pfizer as a ray of hope and a guiding light in the healthcare industry. The copy complemented this by highlighting Pfizer's strengths and commitment to innovation. The tone was creative, engaging, and convincing, portraying Pfizer as a trusted, compassionate leader dedicated to advancing healthcare in India.
OUTCOMES
The advertisement helped raise Pfizer India's visibility in the industrial catalog, drawing attention from healthcare professionals and industry stakeholders. It also contributed in reinforcing the company's image as a reliable and innovative pharmaceutical leader with a strong commitment to India.
GLOBAL LOGISTICS COMPANY
Workspaces and Retail Environments
EPIROC MINING INDIA LTD
Branding, Packaging and Communication
