InBrands
A Strong Brand Identity is integral to a good business. Branding is a powerful mechanism for businesses to be relevant yet stand out in the ever-evolving and competitive market landscape at the same time connect with the business’s audience. IN-BRANDS by Interics Designs specialises in anticipating changing business, market and customer needs that build a Strong Brand Identity that set new benchmarks and generate a high resonance with audiences; while ensuring integrity and scalability across diverse platforms.
Categories
From Comprehensive Brand Strategies and Brand Building Programs, to design thinking based interventions, to uplifting the brand cause for social impact, and clutter-breaking packaging design, we focus on bringing together both intangible and tangible elements and guiding principles that would build engaging Brand-driven experiences that ultimately strengthen brand positioning and brand identity.
Interics also offers carefully planned and seamlessly executed branding solutions with marketing communication design to ensure brand unity and manage sustainable Brand and business impact across media, regions and business levels.
1. Brand Image Building
At Interics Designs, Brand Image Building is the cornerstone of our expertise. We understand that a Strong Brand Identity extends beyond graphics; it involves extensive research that creates an effective brand narrative. This narrative later helps in building brand perceptions in the market. By leveraging this narrative we later on craft cohesive, impactful brand-driven experiences that enhance recognition and curate brand’s tone of voice. From crafting compelling narratives to refining the visual identity and executing campaigns for prominent Corporate Brand Image Solutions, we ensure your brand stands out and remains memorable. As a leading branding agency for brand image, we offer creative branding solutions for businesses that are tailored to their unique needs.
Integrated Branding:
We are a 360° solution provider, offering end-to-end branding solutions from inception to execution. Catering to the Multinational Brand and large conglomerate, we handle every aspect of the Integrated Branding Solution, ensuring that every touchpoint of your brand aligns with a unified strategy. This includes:
- Comprehensive Research & Insights: We focus on understanding the ‘Big Picture’ through business analysis and extensive research on market trends, competition, and customer preferences. This ensures that there is thorough Corporate Brand Integration across all channels.
- Brand Strategy & Architecture: A strong foundation is the key to any successful brand positioning. We build strategies and architectures that streamline your business’s functions toward collective growth.
- CIP & Image Building: For a brand who is either going for an IPO or simply looking to change their public brand perception a compelling brand identity becomes very crucial. To achieve this successfully you need to have your brand story expressed through a robust design language.
- Brand Positioning: Interics specializes in creating Integrated Branding for Conglomerates that builds a strong brand presence for them. We achieve this by understanding the needs of your audiences and developing communication strategies and strong Corporate Brand Image Solutions that resonate with diverse cultures and markets. Our scalable branding solutions enable seamless adaptation in new geographies making our B2B Integrated Branding Services quite effective.
Frugal Branding:
Perfect for startups and SMEs, our frugal branding solutions are designed to deliver impactful results without the need for massive investments. It optimizes cost-effectiveness, deliverables, and timelines by being tailored for tight budgets. It covers all the elements that startups and SMEs need: brand naming, corporate/brand identity, brand applications, and basic guidelines to maintain consistency and relevance across touch points – today and into the future.
- Identity Creation: We craft a unique brand identity tailored to the aspirations of small and medium-sized businesses.
- Brand Positioning: To position your brand for sustainable success, it is crucial to decide on the tone, voice, and personality that aligns with your mission, vision, and USPs.
- Launch Strategies: With cost-efficient and innovative designs for Small business branding, we ensure a strong and memorable market entry.
High-Quality Execution: Regardless of size, every project receives the same level of dedication and creative excellence.
2. IDENTITY & PACKAGING DESIGN
Creating Shelf Standout and Building Brand Potential
Packaging plays a crucial role in evoking customer interest and influencing purchase. With market research and design intelligence, Interics creates effective Packaging that communicates the brand promise and benefits in clutter-breaking design that’s aesthetic, functional and unique. From brand naming and label design to structure design, our Packaging design methodology helps your product develop your brand to stand out on the shelf, and create a memorable experience with the customer.
3. SOCIAL BRANDING
Making Positive Impact and Contributing to Sustainability
Going beyond profitability, social brands are signals to your audience that you have a serious, relevant, authentic message about your community and the world at large. Interics helps create such opportunities to contribute to a cause where people feel that they are part of something bigger and better than themselves, at the same time helps your brand increase awareness of specific social issues. With our approach to Social branding, you would be able to harness all marketing and communication tools, from print advertising and PR to social media, and leverage these platforms to spread your organisation’s brand and message
4. DESIGN THINKING
Maximising Market and Customer Opportunities
In today’s competitive and dynamic landscape with continuously evolving products, technology and service offerings, design thinking applied to your business is a vital tool that helps align business and user needs with what is technologically feasible and viable as a business strategy, in order to establish a lasting positive reputation resulting in profitability.
By combining empathy to the context of a business challenge, creatively generating insights & opportunities; and rationally arriving at the most fitting solution for better business value, Interics enables businesses to become leaders that can tap into market and customer knowledge, apply innovation in planning and execution, and create impactful customer experiences backed by a proven design thinking framework.
INBRANDS
A Strong Brand Identity is integral to a good business. Branding is a powerful mechanism for businesses to be relevant yet stand out in the ever-evolving and competitive market landscape at the same time connect with the business’s audience. IN-BRANDS by Interics Designs specialises in anticipating changing business, market and customer needs that build a Strong Brand Identity that set new benchmarks and generate a high resonance with audiences; while ensuring integrity and scalability across diverse platforms.
From Comprehensive Brand Strategies and Brand Building Programs, to design thinking based interventions, to uplifting the brand cause for social impact, and clutter-breaking packaging design, we focus on bringing together both intangible and tangible elements and guiding principles that would build engaging Brand-driven experiences that ultimately strengthen brand positioning and brand identity.
Interics also offers carefully planned and seamlessly executed branding solutions with marketing communication design to ensure brand unity and manage sustainable Brand and business impact across media, regions and business levels.
At Interics Designs, Brand Image Building is the cornerstone of our expertise. We understand that a Strong Brand Identity extends beyond graphics; it involves extensive research that creates an effective brand narrative. This narrative later helps in building brand perceptions in the market. By leveraging this narrative we later on craft cohesive, impactful brand-driven experiences that enhance recognition and curate brand’s tone of voice. From crafting compelling narratives to refining the visual identity and executing campaigns for prominent Corporate Brand Image Solutions, we ensure your brand stands out and remains memorable. As a leading branding agency for brand image, we offer creative branding solutions for businesses that are tailored to their unique needs.
Integrated Branding:
We are a 360° solution provider, offering end-to-end branding solutions from inception to execution. Catering to the Multinational Brand and large conglomerate, we handle every aspect of the Integrated Branding Solution, ensuring that every touchpoint of your brand aligns with a unified strategy. This includes:
- Comprehensive Research & Insights: We focus on understanding the ‘Big Picture’ through business analysis and extensive research on market trends, competition, and customer preferences. This ensures that there is thorough Corporate Brand Integration across all channels.
- Brand Strategy & Architecture: A strong foundation is the key to any successful brand positioning. We build strategies and architectures that streamline your business’s functions toward collective growth.
- CIP & Image Building: For a brand who is either going for an IPO or simply looking to change their public brand perception a compelling brand identity becomes very crucial. To achieve this successfully you need to have your brand story expressed through a robust design language.
- Brand Positioning: Interics specializes in creating Integrated Branding for Conglomerates that builds a strong brand presence for them. We achieve this by understanding the needs of your audiences and developing communication strategies and strong Corporate Brand Image Solutions that resonate with diverse cultures and markets. Our scalable branding solutions enable seamless adaptation in new geographies making our B2B Integrated Branding Services quite effective.
Frugal Branding:
Perfect for startups and SMEs, our frugal branding solutions are designed to deliver impactful results without the need for massive investments. It optimizes cost-effectiveness, deliverables, and timelines by being tailored for tight budgets. It covers all the elements that startups and SMEs need: brand naming, corporate/brand identity, brand applications, and basic guidelines to maintain consistency and relevance across touch points – today and into the future.
- Identity Creation: We craft a unique brand identity tailored to the aspirations of small and medium-sized businesses.
- Brand Positioning: To position your brand for sustainable success, it is crucial to decide on the tone, voice, and personality that aligns with your mission, vision, and USPs.
- Launch Strategies: With cost-efficient and innovative designs for Small business branding, we ensure a strong and memorable market entry.
High-Quality Execution: Regardless of size, every project receives the same level of dedication and creative excellence.
Creating Shelf Standout and Building Brand Potential
Packaging plays a crucial role in evoking customer interest and influencing purchase. With market research and design intelligence, Interics creates effective Packaging that communicates the brand promise and benefits in clutter-breaking design that’s aesthetic, functional and unique. From brand naming and label design to structure design, our Packaging design methodology helps your product develop your brand to stand out on the shelf, and create a memorable experience with the customer.
Making Positive Impact and Contributing to Sustainability
Going beyond profitability, social brands are signals to your audience that you have a serious, relevant, authentic message about your community and the world at large. Interics helps create such opportunities to contribute to a cause where people feel that they are part of something bigger and better than themselves, at the same time helps your brand increase awareness of specific social issues. With our approach to Social branding, you would be able to harness all marketing and communication tools, from print advertising and PR to social media, and leverage these platforms to spread your organisation’s brand and message
Maximising Market and Customer Opportunities
In today’s competitive and dynamic landscape with continuously evolving products, technology and service offerings, design thinking applied to your business is a vital tool that helps align business and user needs with what is technologically feasible and viable as a business strategy, in order to establish a lasting positive reputation resulting in profitability.
By combining empathy to the context of a business challenge, creatively generating insights & opportunities; and rationally arriving at the most fitting solution for better business value, Interics enables businesses to become leaders that can tap into market and customer knowledge, apply innovation in planning and execution, and create impactful customer experiences backed by a proven design thinking framework.
