GLOBAL LASER TECHNOLOGY PROVIDER
One of the world’s leading Laser technology providers wanted to create an experience center to showcase their technological strength. They commissioned Interics to strategise, design and execute their vision into a well planned Spatial Experience.
Interics created aesthetic and functional 2d and 3d installations using metal to highlight their products’ precision and speed. We created interactive, immersive and tactile experiences which narrates the brand story. The installations were designed such that they could be used in different spatial formats, such as events, trade show booths etc.We used our wide network of vendors with different capabilities to create a stellar experience center for the company.
Space Branding Strategy | Spatial Design Theme | Space Graphics, Illustrations, Murals and Installations Design Project Planning and Management
ApproAch
Global Laser Technology office is inspired by India’s rich architecture and art heritage. The entire curation was synthesized to highlight Epiroc’s brand story of ‘Building India’. Since the target audience for a corporate office differs from that of sales & regional offices, the approach was to reaffirm the multinational’s ‘Indian-ness’ while presenting, in a creative way, some of the values and strengths of the organization. The 3D installations and graphic analogies all fulfilled these objectives.
SOLUTION AREAS
Connecting India’s outstanding craftsmanship and culture to Global laser presence in India through a vibrant visual language. Promoting artisanal and local craftsmanship with unique 3D installations that would transform the perception of space, giving the office the look and feel of an art exhibition or museum display.
OUTCOMES
The office space design has successfully created the impact and differentiation that the client wanted to achieve.
WOHR
Parking System
MESSUNG
Branding, Packaging and Communication
