MARS PETCARE HYDERABAD FACTORY BRANDING
APPROACH
MARS Group is IDPL's esteemed client since a quite some time. After the completion of multiple successful projects, MARS commissioned interics to refurbish their existing MARS PETCARE Factory.
After Carefully studying the brand's newest principles and policies, IDPL decided to go for a new design language and approach that starts with the global success of the brand, further going into the local work and success.
IDPL crafted a new design language for MARS that evokes the playful colorful nature of the brand. Employees of the factory were also newly photographed along with their families for the branding, which helped create a feeling of belonging.
We identified communication opportunities at the office and factory separately with variations based on the area-wise functions across the campus.
SOLUTION AREA
Creative Factory Branding is especially challenging. Combining the colorful and bright aesthetic of the brand with the safety messaging and industrial mandates required grinding efforts.
Results
IDPL found a perfect way to amalgamate the Global Content, Local Content, Safety Messaging and the playfulness of the brand into engaging and bright graphics that captivate the audience and also creates a sense of belonging and comfort for the internal stakeholders.
WOHR
Parking System
MESSUNG
Branding, Packaging and Communication
