Environment Branding India

Atlas Copco Power Technique

Environmental Branding, Dapodi Office

Power Technique is the new name of Atlas Copco's Construction Technique business area. It serves multiple customer segments including construction, industrial, drilling, oil & gas and petrochemicals with power solutions under 3 product categories: Air, Power (including light) and Flow.

The task was to create innovative office branding while staying true to Atlas Copco brand guidelines. Interics came up with a colourful brand language and visual content that built the Power Technique brand while communicating its strengths and value to visitors and staff alike.

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