Epiroc Mining India Ltd.

Spatial Branding, Epiroc Corporate Office, Pune

Epiroc originated from the Mining and Rock Excavation Technique business area and the Hydraulic Attachment Tools division of Atlas Copco. Epiroc develops and produces innovative drill rigs, rock excavation and construction equipment.

Epiroc’s office branding all over India is built on Product offerings and the company's philosophy and values.

Epiroc’s Corporate Office in Pune is inspired by India’s rich architecture, & art heritage. The visual language developed connects its outstanding craftsmanship and culture to Epiroc’s ‘Widespread Presence’ in India.

Conceptually, these key characteristics of the Indian heritage were personified through 3-Dimensional installations. In an attempt to promote artisanal and local craftsmanship, we have transformed the perception of space, rendering the office as an exhibition mural or a museum display.

We created vibrant displays throughout the office showcasing the ‘unity in diversity’ of different regions. The numerous folk-art styles, 3D exposes of various doors and windows from across the country, and the evolution of ancient coins are some examples of the artwork that have been created. Additionally, we fashioned regional headgear as an installation emphasizing on Epiroc’s pride in its “Indianness”.

This entire curation was painstakingly synthesized symbiotically as a nod to Eprioc’s Communication Theme: “Building India”