Vendekin Vending Machines
Founded in 2016, Vendekin started by building a simple mobile payment system for vending machines. However, it has now pioneered the digitization and democratization of vending with its patented disruptive technology for unmanned automated vending machines, micro markets and self-service kiosks.
ApproAch
Interics Designs adopted a strategic and holistic approach to improve Vendekin's digital presence. We begin by gaining a deep understanding of Vendekin's brand identity, core values, target audience, and business objectives. This foundational knowledge helped us align our digital strategy with Vendekin's overall vision and goals.
We developed a digital strategy that encompassed elements such as website optimization, social media management, content marketing, and search engine optimization (SEO). We constantly optimize Vendekin's website to enhance user experience, improve its visibility, and drive conversions.
Our creative team also took it into their hands to create and deliver engaging creatives for Vendekin, encompassing content creation, posting schedules, engagement strategies, and performance analysis. Our creatives increase brand awareness, foster customer engagement, and generate leads.
SOLUTION AREAS
Evolving a brand positioning ‘GEARED UP’ to convey the renewed vigor and upbeat mood at Premium. The company was building new strategies to access new markets, investing in innovation and manufacturing capabilities, upgrading systems, etc. to empower itself for recovery and growth. The positioning developed by Interics not only communicated the ‘changing face’ of Premium to its external stakeholders and built confidence in Premium’s offerings, it served to boost morale and invigorate motivation within the company.
A unique visual language was built around this positioning and served as the foundation of its communication and brand building. Interics even implemented it on corporate stationery to create a sense of ownership, involving and empowering team members as integral participants in Premium’s new growth story.
A unique visual language was built around this positioning and served as the foundation of its communication and brand building. Interics even implemented it on corporate stationery to create a sense of ownership, involving and empowering team members as integral participants in Premium’s new growth story.
Outcome
The identity design successfully created impact and succeeded in building a contemporary, futuristic brand while communicating the fact that Premium was on the upward curve. The new positioning resonated with internal and external audiences alike, infusing new confidence and energy into employees while enhancing the company’s image in the industry.
INDAH CHOCOLATE
Chocolate
VAEVICTUS
Branding, Packaging and Communication
