In-Brands
What We Do
From established conglomerates to businesses aspiring to be market leaders-the IN-BRANDS range of work covers the complete spectrum of branding for high resonance and impact- from assessment to management.
RESEARCH & INSIGHTS
Harnessing the ‘big
picture’ with business
understanding and
extensive market,
competition and customer insights.
BRAND STRATEGY & ARCHITECTURE
Comprehensive strategy for a strong brand
foundation and
architecture to streamline
business’ functions
towards collective growth.
CIP & IMAGE BUILDING
Brand image with a
compelling story
expressed through a
robust design language
for brand unity across
touch points.
COMMUNICATION STRATEGY & DESIGN
Seamlessly executed brand launch and sustainable
impact with synergistic
brand communication and
campaigns across
platforms & geographies
Client
Let’s Work
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Integrated Branding
Our Integrated Branding Program
transcends design. We collaborate with
top management to harness the ‘big
picture’ by understanding what the
company believes in, its challenges, and
where it wants to go. With extensive
research to derive market, competition
and customer insights, we develop a
comprehensive strategy that would help
unleash the Brand’s true potential.
Identity & Packaging Design
Packaging plays a crucial role in evoking
customer interest and influencing purchase.
With market research and design
intelligence, Interics creates effective
Packaging that communicates the brand
promise and benefits in clutter-breaking
design that’s aesthetic, functional and
unique. From brand naming and label
design to structure design, our Packaging
design methodology helps your product
develop your brand to stand out on the
shelf, and create a memorable experience
with the customer.
Social Branding
Going beyond profitability, social brands are
signals to your audience that you have a serious,
relevant, authentic message about your
community and the world at large. Interics helps
create such opportunities to contribute to a
cause where people feel that they are part of
something bigger and better than themselves, at
the same time helps your brand increase
awareness of specific social issues. With our
approach to Social branding, you would be able
to harness all marketing and communication
tools, from print advertising and PR to social
media, and leverage these platforms to spread
your organisation’s brand and message.
Design Thinking
By combining empathy to the context of a
business challenge, creatively generating
insights & opportunities; and rationally
arriving at the most fitting solution for better
business value, Interics enables businesses
to become leaders that can tap into market
and customer knowledge, apply innovation in
planning and execution, and create impactful
customer experiences backed by a proven
design thinking framework.
