Oil and Pulses Packaging Design in India

Deliverables
Research| Brand Strategy | Brand Identity | Packaging Design Website| Retail Communication

Brief background
Octagon Foods is an agri business company engaged in the business of edible oil and nutritious food products.

With their years of experience in the field of food grains & edible oils, Octagon sought to leverage its expertise and transition from their purely B2B business model into the retail market by launching a branded range of ‘Meal Essentials’ products.

Approach
To differentiate Octagon from the competition, Interics positioned it as a progressive,
holistic agri-foods brand delivering high quality, pure food essentials packaged with expert care while creating collective wellbeing through the value/supply chain.

Interics proposed to create the brand’s value perception by bridging the business legacy and philosophy with modern nutritional awareness and needs, in the consumer’s mind. SarvPure- Pratha Shuddhta Ki reflected the Brand Motto and guided the brand’s unique visual expression combining authenticity and rootedness with contemporary design appeal that was resonant with consumer aspirations.

Solution areas
Conducting an exhaustive brand naming exercise and finally arriving at a brand name that conveys the ‘pure’ journey of the products from farm to kitchen. The purity aspect was also eloquently expressed in a Hindi tagline, designed to resonate with their TG.

Developing a strong and resonant visual identity for the brand.

Developing a comprehensive packaging design strategy for the complete range of products.

Building a robust information architecture and packaging design based on brand identity, visual language, colours, typography, imagery styles, product descriptors, and other brand properties.

Developing innovative & expressive packaging designs that conveyed the brand story and differentiated product value for the various offering segments in the SarvPure portfolio.

Designing content-rich marketing collateral such as website, brochures, point-of-sale
material, etc. for an effective, synergistic retail launch.

Outcome
SarvPure was recently launched in the regional markets. The initial impact of the carefully thought out brand with clutter-breaking design is testimony to the desired appeal and forthcoming growth of the brand.