According to the Food Marketing Institute (FMI), the average supermarket in the USA holds around 40,000 different items. This nearly $600 billion industry relies heavily on consumers, distributors, manufacturers and product packaging designers.
Product packaging, as a graphic design discipline, is an industry by itself. Multinational product & brand design agencies employ hundreds of product branding designers to create attractive and effective product branding designs for various shelf-sold packaged products.
Branding & Packaging Design
These product branding & package design agencies focus almost entirely on creating strong brands. This demanding design area requires more than a good eye.
You will be amazed how hard it is to find answers to some of these essential questions in less than four seconds, which is the maximum time an average consumer will dedicate to any product on the shelf. Originality, character, and memorability are at the heart of great brands and of course, great packaging designs.
It’s easy to understand why – there are hundreds of products out there, all competing for consumers’ attention. The only way to set your brand apart is to be different, and authentic.
Because this is truly a matter of creativity and exploration, it’s impossible to give advice on how to ‘be authentic,’especially nowadays when people are faced with myriad of brands, looks and appeals.
Inbrands, the product branding & packaging design vertical of Interics Design has a long and successful record of creating packaging that helps win customers and defines your brand.
We provide design packaging that is innovative, functional, and appealing. We look at functionality, graphics, colour palette, placement of information, typography, packaging shape and dimensions and much more…
All of these will enhance your product with packaging that leaps off the shelves. By sitting down and talking to you about your business, your customers and how you want your brand to be seen, we’ll construct packaging that helps you achieve your goals.
Product Packaging Concepts
Basically, there are three types of product packaging: primary, secondary, and tertiary packaging.
Primary packaging, commonly referred to as consumer or retail packaging, is the box that is in direct contact with your product.
Secondary packaging, like primary packaging, has various uses depending on the product. This level of packaging can be the shipping box that is used to contain your primary packaging, but it can also be your retail or consumer-facing packaging.
Tertiary packaging is generally the shipping box used to protect the secondary packaging. Warehouses use tertiary packaging to protect and transport goods.
Product packaging, be it for new product launch or existing one, product launch strategy, product launch ideas, brand launch ideas are the specialty of Inbrands, a vertical of Interics Design. Our brand positioning for retail brands establishes brand identity. This requires unique brand positioning.
What is Product Packaging Design?
So, what is product packaging? Product packaging design refers to the creation of the exterior of a product. That includes choices in material and form as well as graphics, colours and fonts that are used on wrapping, a box, can, bottle, or any kind of container.
Like any good design, packaging tells a story. All these details help us understand what the enclosed product is for, how it should be used, who should use it, and maybe most importantly if we should buy a product or not.
The governing dynamics of product packaging and branding are to know the product, target audience, sales channel, and competition.
Branding is creating a unique identification of a product. Packaging is about designing a packet, wrapper, box where the product is placed and sold.
Interics’ Inbrands specialises in anticipating changing business, market, and customer needs for developing future-ready brands that set new benchmarks and generate a high resonance with audiences, while ensuring integrity and scalability across diverse platforms.
Interics’ Inbrands also offers carefully planned and seamlessly executed brand launch services with marketing communication design to ensure brand equity and manage sustainable brand and business impact across media, regions, and businesses.
From comprehensive brand strategies to design thinking-based interventions, to uplifting the brand cause for social impact, and clutter-breaking packaging design, we focus on bringing together both intangible and tangible elements and guiding principles that would build engaging brand-driven experiences that ultimately strengthen brand recognition and brand loyalty.
As an extension of brand strategy, we provide brand architecture, to support futuristic growth; and craft the brand Image with a compelling story telling, expressed through a robust design language for brand unity across touch points.
Finally, with proven interdisciplinary skills and experience of brand roll-out, we enable a seamlessly executed brand launch along with synergistic brand communication across platforms and geographies – all maintaining brand integrity with compelling design.
At Interics Design, a Pune-headquartered product packaging agency we create and sustain great brand loyalty and recall through innovative product packaging design. We also offer digital branding, digital marketing and web design services. As a full-services digital branding agency, we throw open the potential of the digital world for our customers. We work closely with clients and offer specialised consultation in design & deployment for impactful digital branding experiences.