Corporate Identity Design | Brand Positioning | Corporate Communication
PREMIUM GROUP OF COMPANIES
Premium Transmission, a leader in precision-engineered power transmission solutions, was gearing up for a monumental shift - going global, restructuring into something bigger, and preparing for an IPO. This transformation called for a strategic and visionary Corporate Identity Program (CIP) that would elevate its presence, highlight its global reach, and emphasise its more than product aspect.
THIS IS PREMIUM: 'A PROMISE, A STORY, A TALE OF TOMORROW, A PATH TO GLORY
Approach
Interics Designs faced the challenge of redefining Premium Group of Companies’ positioning—not just as a powerhouse in transmission solutions, but as a global leader driven by passion, innovation, and sustainability. The goal was to craft a brand that resonated with diverse markets, unified its Strategic Business Units (SBUs), and positioned Premium as an aspirational industry frontrunner.
The goal was to create an impactful, cohesive, and future-ready brand that would reflect Premium’s unwavering commitment to engineering excellence and its people-driven philosophy.
Solution Areas
Brand Positioning & Strategy: Premium was positioned as a future-focused, human-centric, and sustainability-driven organisation. The new narrative emphasised that Premium isn’t just about machines - it’s about enabling industries, empowering people, and pioneering change.
Brand Identity Creation:
Designed a complete
Brand architecture
and visual identity, aligning with the brand’s dynamic vision.
Corporate Identity Program (CIP): Beyond just logos and colours, we built a comprehensive brand ecosystem for consistency, clarity, and impact across all branding elements:
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Outcome
A Unified Brand Identity:
Premium successfully emerged as Premium Group, presenting a cohesive and aspirational corporate presence.
Stronger Market Positioning:
The new identity encapsulates the essence of Premium – engineering excellence, sustainability, and human impact, reinforcing trust among stakeholders.
IPO Readiness:
A well-defined brand presence positioned Premium as a forward-thinking industry leader, creating confidence among investors and stakeholders.
A Vision for a Better Tomorrow:
The rebrand isn’t just about business – it’s about impact. Premium Group now stands as a catalyst for change, driving innovation and sustainability across multiple industries.
Premium didn’t just evolve – it was propelled into a future where innovation, people, and sustainability drive the business forward. And we were proud to be the creative fuel behind this transformation.
