Creating emotional connections with customers looking to buy your products can make all the difference. Emotions are the driving force that influence most buying decisions. Stirring strong emotions, whether positive…
In today's fiercely competitive and cluttered world, branding is key to the survival of any business in the market. Every company must know that what it communicates to its audience…
“Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.” - Deanna deBara Branding, or…
Brand Creation and Promotion for Startups Many startups and SMEs are reluctant to invest in branding in the early days of their companies. They believe there are more important things…